The Fifth (5th) Biggest Mistake made by Contractors is Not Speaking with their Customers, Prospects and Past Customers.
Once you have developed a relationship with Customers, Prospects and indeed, Past Customers, it makes sense to maintain the relationship so all the above become Your Advocates (at least)!
Quite often we are too busy looking for new (and expensive) [...]
The Fourth (4th) Biggest Mistake made by Contractors is Pathetic Advertising.
I don’t know about You but whenever I scan the Yellow Pages (which isn’t that often…as I mostly use Google) searching, for example, Plumbers, I usually just see pages of adverts that draw me to no one in particular. Why do these adverts do this? It’s because they [...]
The Third (3rd) Biggest Mistake made by Contractors is they make it Difficult for Customers and Prospects to do business with them.
When Prospects call You they are ready to Buy right there and Now - so don’t be putting obstacles in their way. When Prospects call, you have got to make the experience an enjoyable one for them!
Every moment [...]
The Second (2nd) Biggest Mistake made by contractors is they don’t have a formal (or organised) system of attracting Referrals…a really effective Referral System is so simple to implement you will kick yourself!
Some contractors would say they get a bit of extra work from Word Of Mouth Referrals – this is good but it could [...]
The First Biggest Mistake made by Contractors is they don’t have a USP.
USP is short for Unique Selling Proposition (or Unique Selling Point, or it is the same as a Unique Perceived Benefit).
Very quickly, a USP is a marketing concept that takes into account the fact that their are many contractors providing the same service as [...]
The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors (and How to Avoid Them) are:
The First (1st) Biggest Mistake made by a lot of Contractors is they don’t have a USP (that is, a Unique Selling Proposition)…What’s That? …more to come shortly!
The Second (2nd) Biggest Mistake made by contractors is they don’t have a formal (or organised) system [...]
Quite often I get asked “Gerry, what are the risks involved in setting up business in Lawn Mowing and Gardening?”
The list of the Very Basic Gear required to start work include:
Motor Vehicle Utility (or as the Americans say, a Pick Up)
Tow Behind Trailer (if you have a Motor Vehicle Sedan)
Lawn Mower, catcher & mulching attachment
Brush Cutter (whipper [...]
You'll find out:
