Archive for August, 2010

How To Start A Lawn Care Business – Fake It ‘Til You Make It!

How To Start A Lawn Care Business – Fake It ‘Til You Make It!
 
This week I want to tell you how you can grow your business just by looking the part!
I have talked before about how important your Brand is, and part of your brand is your Image and the way you look. Your image [...]

How To Start a Lawn Mowing and Gardening Business – Your Action Plan (of Attack) for Success:

How To Start a Lawn Mowing and Gardening Business – Your Plan (of Attack) for Success:
 
If you have ever read any books, or gone to any seminars, on “Business Planning” you will get the same old advice, that is, write up a business plan, do your SWOT analysis, analyse the competitors in your market place, [...]

Gardening Business – developing your Elevator Pitch and Unique Selling Proposition (USP)

Gardening Business – developing your Elevator Pitch and Unique Selling Proposition (USP)
There are two (2) concepts that you need to understand and embrace if you want to succeed in business. These concepts are your Elevator Pitch and your Unique Selling Proposition (or USP).
 
The Elevator Pitch is:

a short and sweet summary of what you do and [...]