Archive for the ‘General’ Category

At least 2 Marketing Tools that really suck

At least 2 Marketing Tools that really suck
 
I’ll get straight to the point here! The 2 marketing tools that really suck are:
1. some telephone directories (to avoid any litigation I won’t mention the colour) -what’s wrong is the big flashy ads don’t use good copywriting and the poor contractors pay thousands for a dud ad.
2. expensive [...]

6 Lawn Care Marketing Tools That Attract Lots of Customers

6 Lawn Care Marketing Tools That Attracts Lots of Customers
 
Just a quick diversion from our 101 Tips series!
Today I want to talk about 6 really effective Marketing Tools that bring in customers by the truck load!
These 6 marketing tools are:
1. flyers with good copy
2. vehicle signage
3. a well constructed and crafted website  with good SEO (search engine optimisation) [...]

101 Tips To Improve Your Business – Tips 21 to 25

101 Tips To Improve Your Business – Tips 21 to 25
 
101 Tips continued:
21. Have controls and mechanisms in place so you can see what is happening at any time in the business – this refers to systems, so if you want to see how many quotes (and conversion rates etc) you are doing in a week [...]

101 Tips To Improve Your Business – Tips 16 to 20

101 Tips To Improve Your Business – Tips 16 to 20
 
101 Tips continued:
16. The more people you you hire, the greater the potential headaches, yet the greater the potential gain. Balance your objectives – No Pain, No Gain is the cliche! However, if you put in place good systems you should be able to train up [...]

101 Tips To Improve Your Business – Tips 11 to 15

101 Tips To Improve Your Business – Tips 11 to 15
 
101 Tips continued:
Note: Just a reminder that this list of tips I found in a big cleanup in my office has been collecting dust for years. Some of these tips are sort of not related to us, nevertheless, we can get some mileage out of [...]

101 Tips To Improve Your Business – Tips 6 to 10

101 Tips To Improve Your Business – Tips 6 to 10
 
101 Tips continued:
6. If an order comes in by mail or over the fax or phone, don’t process it, try and generate more business and upsell it – the message here is like at McDonalds where they take your order, and always they ask you [...]

101 Tips To Improve Your Business – Tips 1 to 5

101 Tips To Improve Your Business
 
I’ll get straight into it.
In a big Office De-Clutter session I had recently I found this list of “101 Tips to Improve Your Business” in a handout I got from a seminar years ago. I will para-phrase them 5 at a time for the next 10 or so weeks.
In that time “The Zero To A [...]

The “Zero To A Hundred K in 30 Days” Blueprint

The “Zero To A Hundred K in 30 Days” Blueprint
 
Learn all You need to Know about How To Build a $100,000 a year Lawn and Garden Business in 30 days and For Less than $300
Just a quick note to say that we are working hard to releasing this important Blueprint soon.
 Why is this Blueprint important?
Well, the way I feel about it is, [...]

Another 10 Mistakes made by Contractors starting their own Lawnmowing Business

Another 10 Mistakes made by Contractors Starting their own Lawnmowing Business
Here is another 10 mistakes made by Contractors Starting their own Lawn Mowing and Gardening Business:
1. Collecting and Bagging Grass Clippings:  If you can, mulch the lawn clippings back into the lawn. If not, make sure the customer agrees to you disposing of the clippings in their [...]

Top 10 Mistakes Made By Contractors when they Start Their Own Lawn Mowing And Gardening Business

Top 10 Mistakes Made By Contractors when they Start Their Own Lawn Mowing And Gardening Business
Here are some things contractors often get wrong when they start out:
1. Working by the Hour: Once you commit yourself to working for customers on an hourly rate then in their eyes you are not worth anymore than that hourly [...]