Archive for the ‘Marketing Your Business’ Category

How To Write A One Pager Business Plan, and Achieve Your Goals Every Day

How To Write A One Pager Business Plan, and achieve your goals every day!
Most people I know in the Garden and Landscape Industry (or Green Industry, as it is known in North America) don’t have a Business Plan.
This is really sad as so much more could be accomplished by business owners if they had a business plan [...]

How To Get The Right Image or Brand For Your Lawn Mowing and Gardening Business?

How To Get The Right Image or Brand For Your Lawn Mowing and Gardening Business?
I guess the first question we need to ask ourselves is how important is Branding to us, and indeed, what is Branding?
Broadly, a brand can be identified by the name(s), descriptive term(s), sign(s), symbol(s) or design(s), or a combination of these things that help to identify (and [...]

How To Market Your Business In Tough Economic Times – or anytime for that matter

How To Market Your Business In Tough Economic Times, or anytime for that matter!
I guess everybody who runs their own Lawn Mowing and Gardening Business would love to know what’s the Magic Bullet for “nailing their customers right between the eyes”.
In the words of Siimon Reynolds (the Aussie advertising and marketing guru), “what any small business [...]

How To Avoid The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors

The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors (and How to Avoid Them) are:

The First (1st) Biggest Mistake made by a lot of Contractors is they don’t have a USP (that is, a Unique Selling Proposition)…What’s That? …more to come shortly!
The Second (2nd) Biggest Mistake made by contractors is they don’t have a formal (or organised) system [...]