Google vs Yellow Pages – "let your figures do the talking" – the truth about where your advertising dollars should be spent

Google vs Yellow Pages - "let your figures do the talking" - the truth about where your advertising dollars should be spent   I got this email last week from a chap called Monte Huebsch (a Google adwords expert etc etc), anyway he had a lot to say about the 2 Giants of advertising, that is the young bull, Google, and the old bull/dinosaur, the Yellow Pages. Anyway here is the message from Monte ... [Continue Reading]

At least 2 Marketing Tools that really suck

At least 2 Marketing Tools that really suck   I'll get straight to the point here! The 2 marketing tools that really suck are: 1. some telephone directories (to avoid any litigation I won't mention the colour) -what's wrong is the big flashy ads don't use good copywriting and the poor contractors pay thousands for a dud ad. 2. expensive websites with crap SEO - same again except there are way ... [Continue Reading]

6 Lawn Care Marketing Tools That Attract Lots of Customers

6 Lawn Care Marketing Tools That Attracts Lots of Customers   Just a quick diversion from our 101 Tips series! Today I want to talk about 6 really effective Marketing Tools that bring in customers by the truck load! These 6 marketing tools are: 1. flyers with good copy 2. vehicle signage 3. a well constructed and crafted website  with good SEO (search engine optimisation) and with good ... [Continue Reading]

101 Tips To Improve Your Business – Tips 21 to 25

101 Tips To Improve Your Business - Tips 21 to 25   101 Tips continued: 21. Have controls and mechanisms in place so you can see what is happening at any time in the business - this refers to systems, so if you want to see how many quotes (and conversion rates etc) you are doing in a week then you can quickly find this information 22. Learn to delegate, but also teach your employees about ... [Continue Reading]

101 Tips To Improve Your Business – Tips 16 to 20

101 Tips To Improve Your Business - Tips 16 to 20   101 Tips continued: 16. The more people you you hire, the greater the potential headaches, yet the greater the potential gain. Balance your objectives - No Pain, No Gain is the cliche! However, if you put in place good systems you should be able to train up staff to be productive in your business without too many headaches. 17. Employ positive ... [Continue Reading]

101 Tips To Improve Your Business – Tips 11 to 15

101 Tips To Improve Your Business - Tips 11 to 15   101 Tips continued: Note: Just a reminder that this list of tips I found in a big cleanup in my office has been collecting dust for years. Some of these tips are sort of not related to us, nevertheless, we can get some mileage out of them...hence I will see how they can relate to us anyway! 11. Concentrate on your voice control & volume to ... [Continue Reading]

101 Tips To Improve Your Business – Tips 6 to 10

101 Tips To Improve Your Business - Tips 6 to 10   101 Tips continued: 6. If an order comes in by mail or over the fax or phone, don't process it, try and generate more business and upsell it - the message here is like at McDonalds where they take your order, and always they ask you "Would you like fries with that?". 7. Concentrate on your positioning and angles of campaigns and spend less time ... [Continue Reading]

101 Tips To Improve Your Business – Tips 1 to 5

101 Tips To Improve Your Business   I'll get straight into it. In a big Office De-Clutter session I had recently I found this list of "101 Tips to Improve Your Business" in a handout I got from a seminar years ago. I will para-phrase them 5 at a time for the next 10 or so weeks. In that time "The Zero To A Hundred K in 30 Days" Blueprint should be launched. Here goes: 1. Always look at ways to ... [Continue Reading]

The "Zero To A Hundred K in 30 Days" Blueprint

The "Zero To A Hundred K in 30 Days" Blueprint   Learn all You need to Know about How To Build a $100,000 a year Lawn and Garden Business in 30 days and For Less than $300 Just a quick note to say that we are working hard to releasing this important Blueprint soon.  Why is this Blueprint important? Well, the way I feel about it is, if someone had told me 25 years ago (when I first started out) ... [Continue Reading]

Another 10 Mistakes made by Contractors starting their own Lawnmowing Business

Another 10 Mistakes made by Contractors Starting their own Lawnmowing Business Here is another 10 mistakes made by Contractors Starting their own Lawn Mowing and Gardening Business: 1. Collecting and Bagging Grass Clippings:  If you can, mulch the lawn clippings back into the lawn. If not, make sure the customer agrees to you disposing of the clippings in their green waste bin or compost ... [Continue Reading]