The First Biggest Mistake made by Contractors is they don't have a USP

The First Biggest Mistake made by Contractors is they don't have a USP. USP is short for Unique Selling Proposition (or Unique Selling Point, or it is the same as a Unique Perceived Benefit). Very quickly, a USP is a marketing concept that takes into account the fact that their are many contractors providing the same service as you (or there are many product suppliers making the same product, for ... [Continue Reading]

How To Avoid The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors

The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors (and How to Avoid Them) are: The First (1st) Biggest Mistake made by a lot of Contractors is they don't have a USP (that is, a Unique Selling Proposition)...What's That? ...more to come shortly! The Second (2nd) Biggest Mistake made by contractors is they don't have a formal (or organised) system of attracting ... [Continue Reading]

Starting Your Own Lawn Mowing and Gardening Business – What Are The Risks Involved?

Starting Your Own Lawn Mowing and Gardening Business - What Are The Risks Involved?   A quick note that you can get access to some Profit Making Reports as follows: “Starting A Profitable Lawn Mowing Business – From Scratch” “Ready-To-Use Templates of Real Quotes and Proposals for Residential, Commercial and Industrial Sites” “How To Prepare Winning Quotes For Your Lawn Mowing and Gardening ... [Continue Reading]

Is gardening still popular? Is it withstanding the economic downturn?

Following on from a previous post titled "Should We Pay Attention To The Recession and The Global Economic Crisis?", I want to add weight to Graham Ross's view that with “...every downturn or recession for the last 100 years (in Australia), there has been a spike (or upturn) in activity in the Garden related industries...”. Adding weight to Graham's observation is an article by Cheryl Maddocks, ... [Continue Reading]

How To Run Your Own Successful Business – Turning Grass into Ca$h

If you are interested in running your own successful business with minimal start up costs, then read on! For a fraction (less than around 10%) of the up front fees and charges you would have to pay to get into a traditional LawnMowing Franchise like Jim's Mowing or VIP Home Services, you could be on your way to Turning Grass into Cash. Just ask yourself "Why spend Your Hard Earned Money on ... [Continue Reading]

Should We Pay Attention To The Recession and The Global Economic Crisis?

It really is timely that Here We Are "...starting a new business/website-blog..." and the world economy has been thrown into chaos with unemployment Up and everything else Down. Anyway, we had a meeting recently with Graham Ross and his Marketing Manager, Robert Phriem, in regard to Lawn Green's marketing efforts for 2009 on the Garden Clinic Radio Program on 2GB. We (that is, Gerry) asked ... [Continue Reading]