The Sixth (6th) Biggest Mistake made by Contractors is Failure to make Marketing their Top Priority. Unfortunately, when most people make the transition from a full time job to their full time business they do not realise that their "New Job Description" actually entails Marketing as their Number 1 Task. When you think about it, any business's survival relies totally on its customers, new and ... [Continue Reading]
The Sixth Biggest Mistake made by Contractors is Failure to make Marketing their Top Priority
2nd June, 2009 by ·
The Fifth Biggest Mistake made by Contractors is Not Speaking with their Customers, Prospects and Past Customers
26th May, 2009 by ·
The Fifth (5th) Biggest Mistake made by Contractors is Not Speaking with their Customers, Prospects and Past Customers. Once you have developed a relationship with Customers, Prospects and indeed, Past Customers, it makes sense to maintain the relationship so all the above become Your Advocates (at least)! Quite often we are too busy looking for new (and expensive) customers, when it's a whole ... [Continue Reading]
The Fourth Biggest Mistake made by Contractors is Pathetic Advertising
25th May, 2009 by ·
The Fourth (4th) Biggest Mistake made by Contractors is Pathetic Advertising. I don't know about You but whenever I scan the Yellow Pages (which isn't that often...as I mostly use Google) searching, for example, Plumbers, I usually just see pages of adverts that draw me to no one in particular. Why do these adverts do this? It's because they are pathetic adverts. Why are they pathetic? It's ... [Continue Reading]
The Third Biggest Mistake made by Contractors is they make it Difficult for Customers and Prospects to do business with them
21st May, 2009 by ·
The Third (3rd) Biggest Mistake made by Contractors is they make it Difficult for Customers and Prospects to do business with them. When Prospects call You they are ready to Buy right there and Now - so don't be putting obstacles in their way. When Prospects call, you have got to make the experience an enjoyable one for them! Every moment You have interacting with Prospects and Customers ... [Continue Reading]
The Second Biggest Mistake made by Contractors is they don’t have a Formal (or Organised) System of Attracting Referrals
19th May, 2009 by ·
The Second (2nd) Biggest Mistake made by contractors is they don’t have a formal (or organised) system of attracting Referrals…a really effective Referral System is so simple to implement you will kick yourself! Some contractors would say they get a bit of extra work from Word Of Mouth Referrals - this is good but it could be Fantastic if a System was put in place to generate bucket loads of ... [Continue Reading]
The First Biggest Mistake made by Contractors is they don't have a USP
13th May, 2009 by ·
The First Biggest Mistake made by Contractors is they don't have a USP. USP is short for Unique Selling Proposition (or Unique Selling Point, or it is the same as a Unique Perceived Benefit). Very quickly, a USP is a marketing concept that takes into account the fact that their are many contractors providing the same service as you (or there are many product suppliers making the same product, for ... [Continue Reading]
How To Avoid The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors
5th May, 2009 by ·
The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors (and How to Avoid Them) are: The First (1st) Biggest Mistake made by a lot of Contractors is they don't have a USP (that is, a Unique Selling Proposition)...What's That? ...more to come shortly! The Second (2nd) Biggest Mistake made by contractors is they don't have a formal (or organised) system of attracting ... [Continue Reading]
