Today I want to talk about 6 really effective Marketing Tools that bring in customers by the truck load!
Have controls and mechanisms in place so you can see what is happening at any time in the business
The more people you you hire, the greater the potential headaches, yet the greater the potential gain. Balance your objectives
Concentrate on your voice control & volume to improve your professional impact
If an order comes in by mail or over the fax or phone, don’t process it, try and generate more business and upsell it
The “Nought To A Hundred K in 30 Days” Blueprint.
In my mind, there are 7 Key Elements You Need to Successfully Market Your Business in Good Times & Bad.
You can forget about how profitable Your business is, if Your Customers are not happy!
Increase the number of customers – ie getting more customers from an increased level of advertising and promotion
Increase the frequency of sales to existing customers – ie customers buying more often
Increase the dollar value per sale – ie putting your price up
In any business, the sales number can be increased by doing the following 3 things:
I think the problem here is that most people think you must have a business plan that spans 30 or more pages.
So your Brand comprises a mix of both Intangibles (ie. emotional connectivity with customers and prospects via your Unique Selling Proposition, telephone scripts and manner, service fulfillment) and Tangibles (ie. business name logo and design displayed on letterheads, business cards, vehicle signage, websites, flyers, calling cards, invoices, quote forms, product, etc).
Now wouldn’t any of us want to have the Perfect Marketing Mix (of 3-4 advertising activities) that gave us the best results for our business.
The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors (and How to Avoid Them) are: