Don’t be the hero and do extras for customers without them paying.
You can forget about how profitable Your business is, if Your Customers are not happy!
Increase the number of customers – ie getting more customers from an increased level of advertising and promotion
Increase the frequency of sales to existing customers – ie customers buying more often
Increase the dollar value per sale – ie putting your price up
So, if the business stops marketing, it will eventually die!
The Fifth Biggest Mistake made by Contractors is Not Speaking with their Customers, Prospects and Past Customers
Once you have developed a relationship with Customers, Prospects and indeed, Past Customers, it makes sense to maintain the relationship
97% of the adverts in the Yellow Pages are expensive versions of Business Cards
The Third Biggest Mistake made by Contractors is they make it Difficult for Customers and Prospects to do business with them
Every moment You have interacting with Prospects and Customers must demonstrate Your Enthusiasm and Eagerness to serve them.
The Second Biggest Mistake made by Contractors is they don’t have a Formal (or Organised) System of Attracting Referrals
With Customers: At every point of contact (including telephone calls, quotes, service, invoicing etc) you have with Customers remind them to send Referrals your way
Why should I do business with You instead of your competitors?
The 6 Biggest Marketing Mistakes Made by LawnMowing & Gardening Contractors (and How to Avoid Them) are:
Quite often I get asked “Gerry, what are the risks involved in setting up business in Lawn Mowing and Gardening?”