Another 10 Mistakes made by Contractors Starting their own Lawnmowing Business
Here is another 10 mistakes made by Contractors Starting their own Lawn Mowing and Gardening Business:
1. Collecting and Bagging Grass Clippings: If you can, mulch the lawn clippings back into the lawn. If not, make sure the customer agrees to you disposing of the clippings in their [...]
Top 10 Mistakes Made By Contractors when they Start Their Own Lawn Mowing And Gardening Business
Here are some things contractors often get wrong when they start out:
1. Working by the Hour: Once you commit yourself to working for customers on an hourly rate then in their eyes you are not worth anymore than that hourly [...]
How To Find Out If Your Customers Like You…
Just how do You know whether Your Customers value Your Service? The answer is in the asking, that is, by surveying Your Customers! You will never know how well You are performing if You never ask!
You can forget about how profitable Your business is, if Your Customers [...]
How To Get More Sales…
Last week in “How To Improve The Sales Figures In Your Lawn Mowing Business” we spoke about the 3 generic ways that any business can improve its sales and turnover figures.
These are:
Increase the number of customers – ie getting more customers from an increased level of advertising and promotion
Increase the frequency of [...]
The Sixth (6th) Biggest Mistake made by Contractors is Failure to make Marketing their Top Priority.
Unfortunately, when most people make the transition from a full time job to their full time business they do not realise that their “New Job Description” actually entails Marketing as their Number 1 Task.
When you think about it, any business’s survival [...]
The Fifth (5th) Biggest Mistake made by Contractors is Not Speaking with their Customers, Prospects and Past Customers.
Once you have developed a relationship with Customers, Prospects and indeed, Past Customers, it makes sense to maintain the relationship so all the above become Your Advocates (at least)!
Quite often we are too busy looking for new (and expensive) [...]
The Fourth (4th) Biggest Mistake made by Contractors is Pathetic Advertising.
I don’t know about You but whenever I scan the Yellow Pages (which isn’t that often…as I mostly use Google) searching, for example, Plumbers, I usually just see pages of adverts that draw me to no one in particular. Why do these adverts do this? It’s because they [...]
The Third (3rd) Biggest Mistake made by Contractors is they make it Difficult for Customers and Prospects to do business with them.
When Prospects call You they are ready to Buy right there and Now - so don’t be putting obstacles in their way. When Prospects call, you have got to make the experience an enjoyable one for them!
Every moment [...]
The Second (2nd) Biggest Mistake made by contractors is they don’t have a formal (or organised) system of attracting Referrals…a really effective Referral System is so simple to implement you will kick yourself!
Some contractors would say they get a bit of extra work from Word Of Mouth Referrals – this is good but it could [...]
The First Biggest Mistake made by Contractors is they don’t have a USP.
USP is short for Unique Selling Proposition (or Unique Selling Point, or it is the same as a Unique Perceived Benefit).
Very quickly, a USP is a marketing concept that takes into account the fact that their are many contractors providing the same service as [...]
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